Dr. Dave describes a Google experiment in which two interface boxes look nearly identical, yet the slightly bolder version attracts far more clicks. He and Evil Steve turn the result into a practical design lesson: tiny shifts in emphasis, spacing and visual weight can materially change how people respond.
This excerpt runs from 7:52.322 to 9:37.822 within its preserved source recording.
Proposed recording date: 2008-08-30. The exact broadcast date may differ.
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