People buy what technology does · Proposed air date:
Discussing iRobot and a university research project, Dr. Dave praises a deceptively obvious rule: people do not buy a Roomba because it is a robot, they buy it because it cleans. Technology, quality and cost matter, but the work has to escape the laboratory and become something that produces a useful result in the real world.
This excerpt runs from 2:28.034 to 4:40.606 within its preserved source recording.
Proposed recording date: 2008-01-19. The exact broadcast date may differ.
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