People buy what technology does

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People buy what technology does · Proposed air date:

Discussing iRobot and a university research project, Dr. Dave praises a deceptively obvious rule: people do not buy a Roomba because it is a robot, they buy it because it cleans. Technology, quality and cost matter, but the work has to escape the laboratory and become something that produces a useful result in the real world.

2:13 · Consulting Philosophy

Source recording

This excerpt runs from 2:28.034 to 4:40.606 within its preserved source recording.

Proposed recording date: 2008-01-19. The exact broadcast date may differ.

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