Dr. Dave contrasts an industry preoccupied with appearance, specifications and press releases with Google's scientific attention to whether something actually works. What impresses him most is that a small business can now use marketing data and testing that historically required a Fortune 1000 budget.
This excerpt runs from 3:02.146 to 4:36.030 within its preserved source recording.
Proposed recording date: 2008-08-30. The exact broadcast date may differ.
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