Design for what people actually do

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Design for what people actually do · Proposed air date:

At the end of a smartphone giveaway, Dr. Dave broadens his praise into a design standard. Manufacturers rush to add brochure features whether or not they work, and customers become victims of their own enthusiasm. A better product begins with what a person actually needs while driving, calling, finding a place or opening a website, then implements those few tasks well.

1:46 · Consulting Philosophy

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This excerpt runs from 7:48.770 to 9:34.366 within its preserved source recording.

Proposed recording date: 2008-08-23. The exact broadcast date may differ.

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